YVES SAINT LAURENT
ENVIRONMENTAL DESIGN · BRAND DESIGN
OVERVIEW
As the Brand Environment Designer at Park Creative Studio, I played a key role in the Concept Adaptation, Environmental, Fixture, & Graphic Design for YSL Beauty's Loveshine pop-up in Toronto. This immersive experience, featuring Dua Lipa as the brand ambassador, captivated shoppers at Eaton Centre and Yorkdale Mall.
OUTCOME
Our team adapted the global Loveshine concept for the Canadian market, creating a luxurious, vibrant space. I developed 3D renderings and curated every detail, from high gloss mirrors and chrome accents to custom fixtures like lipstick vending machines and an immersive lighting silo. The result was an unforgettable retail experience that perfectly embodied YSL Beauty's bold sophistication.
TASKS
· Narrative Planning
· User Flow & Behaviour
· Environmental, Fixture, & Graphic Design
· 3D Renderings
