10 Years with Youth to the People
ENVIRONMENTAL DESIGN · BRAND DESIGN
OVERVIEW
Developed an experiential mall activation celebrating Youth To The People's 10th anniversary across three Canadian markets (Toronto and two locations in Quebec). The campaign established YTTP as the premier cleansing product at Sephora through an immersive "Superfood Juice Bar" experience. Drawing inspiration from wellness culture, the activation created a compelling narrative connecting YTTP's plant-powered skincare with complementary wellness beverages, reinforcing the brand's commitment to clean, sustainable beauty.
OUTCOME
The activation generated over 400 million impressions on TikTok through organic user-generated content while driving such high demand that products sold out daily at each location. The experience created significant foot traffic with consistently full queues throughout the activation period, reinforcing YTTP's position as Sephora's #1 cleansing product. The double-sided storage container concept allowed for efficient flow for visitors to engage with the brand, minimize conflict, allowed for a unique experience at each touchpoint.
TASKS
· Concept Creation
· User Flow & Behaviour
· Environmental, Fixture, & Graphic Design
· 3D Renderings
