XO Records
GRAPHIC DESIGN · BRAND MARKETING/APPAREL
OVERVIEW
Collaborating with XO Records, I contributed to the design work for The Weeknd's 5th studio album, Dawn FM. My role encompassed creating a cohesive and striking visual identity across various merchandise items, including box sets, vinyl production, and apparel design. The goal was to craft designs that not only aligned with the album's bold and experimental sound but also resonated with fans on a deeper level, enhancing their connection to the music and its narrative.
OUTCOME
The limited-edition box set—crafted to create a coveted collector's set. Each design captures the unique aesthetic of the album, beautifully complementing Robert Beatty's original artwork. This collection not only enhances the cultural impact of Dawn FM but also elevates its immersive sound and artistry.
TASK
· Concept Exploration
· Apparel Design
· Packaging & Product Design
· Graphic Design
· Apparel Design
· Packaging & Product Design
· Graphic Design
