TENK Creative Agency
GRAPHIC DESIGN · BRAND IDENTITY
OVERVIEW
As the Creative Lead, I spearheaded the rebranding of TenK Creative, a Toronto-based agency seeking a modernized identity. The rebrand included a comprehensive design refresh, updating the original logo, and developing new assets such as brand guidelines, presentation decks, in-house apparel, and website copy. Additionally, we introduced an alternate identity, "836-5 Agency," inspired by the numbers corresponding to the letters on a telephone keypad. This code-like approach added a layer of mystique and intrigue to the agency’s brand.
OUTCOME
The rebrand successfully revitalized TenK Creative's visual identity, providing the agency with a cohesive and modern look across all assets. The introduction of the "836-5 Agency" alternate identity sparked curiosity and engagement, enhancing the brand's appeal. The updated assets, including brand guidelines and presentation materials, positioned TenK Creative to connect more effectively with clients and partners, reinforcing its reputation as a forward-thinking agency.
TASK
· Brand Identity
· Brand Strategy & Positioning
· Graphic Design
· Asset & Brand Toolkit
· Brand Strategy & Positioning
· Graphic Design
· Asset & Brand Toolkit
