Tampax x Toronto Tempo
ENVIRONMENTAL · BRAND DESIGN
OVERVIEW
Tampax signed on as a sponsor of the Toronto Tempo's inaugural WNBA season, with a mandate to reach students directly. The brief called for a mobile fem care education tour built for Frosh Week, hitting campuses across Ontario and Quebec. Tasked with the full truck experience: exterior graphics that stop students on campus, and an alluring interior experience built for education, not just a product handout.
OUTCOME
The exterior carries a soft pink-to-purple gradient with the Always/Tampax lockup across the cab and sides, so the brand reads from any angle. Inside, the cargo box becomes a mini basketball court: product stocked on exposed shelving next to branded basketballs and a hoop, minimal in execution, impactful in effect.
TASKS
Concept Creation | User Flow & Behaviour | Environmental, Fixture, & Graphic Design | 3D Rendering