Separation Sports Group
DESIGN · BRAND IDENTITY
OVERVIEW
Separation Sports Group (S²G) is a modern sports and entertainment agency. Providing highly customized representation, branding, and wealth management services to today’s athletes and artists. Seeing their athletes and artists not just as talent, but as valued business partners and entrepreneurs. In an industry dominated by legacy companies and players, S²G brings innovation and fresh perspectives for each player, building them out as entities through a unique lens that is specific to each partner.
OUTCOME
The resulting identity positioned Separation Sports Group (S²G) as a modern, forward-thinking sports and entertainment agency built for today’s athlete-entrepreneurs. The name and mark work together to clearly separate S²G from legacy representation, signaling a more customized, partnership-driven approach to building long-term value. The extended “S” conveys momentum and differentiation, while S²G functions as a concise, memorable name with the flexibility to grow into a recognizable household brand.
TASK
· Graphic Design & Identity
· Copywriting & Verbal Identity
· Brand Positioning
· Asset & Toolkit
· Copywriting & Verbal Identity
· Brand Positioning
· Asset & Toolkit
