LANEIGE
ENVIRONMENTAL · RETAIL DESIGN
OVERVIEW
Designed an immersive pop-up experience for Laneige, rooted in the brand's robust product suite spanning a full AM/PM ritual. Laneige Air became the concept vehicle, carrying customers through a hydration journey that translates the brand's Korean beauty heritage into an elevated, accessible retail destination. The brief called for a space that positions Laneige as an everyday essential while feeling aspirational and transportive, guiding customers through a clearly structured yet playful ritual.
TASKS
· Concept Creation & Copywriting
· User Flow & Behaviour
· Environmental, Fixture, & Graphic Design
· 3D Renderings