Impact13 Foundation
GRAPHIC DESIGN · IDENTITY
OVERVIEW
As a contract Brand Designer for Impact13 Foundation, founded by James Harden, I led the redesign of the foundation’s logo identity to better align with its mission. My approach was grounded in James' vision, which extends beyond his basketball career, focusing on ensuring that the brand identity not only represents the foundation’s immediate goals but also reflects Harden’s long-term commitment to creating lasting change. By crafting a cohesive and forward-looking identity, I helped position Impact13 as a global symbol of hope and compassion, supporting their mission on and off the court.
OUTCOME
The goal was to create a visual identity that bridges James Harden's legacy as a professional athlete with his growing role as a philanthropist, ensuring the brand resonates both on and off the court. The redesigned logo embodies the dynamic energy of his sports career while leaning into his commitment to lasting impact, seamlessly connecting his identity as an athlete with his vision for enduring change through the foundation.
TASK
· Graphic Design & Identity
· Brand Toolkit & Assets
· Web Design
