Christian Dior Forever Pop-Up
ENVIRONMENTAL DESIGN · BRAND DESIGN
OVERVIEW
As the Environment Designer for the Dior Forever Glow pop-up, I collaborated with Sephora and Dior Beauty to bring shoppers to experience high fashion’s exclusive backstage ambiance, fused within retail spaces. This design featured a palette of nude, glossy gold, and black hues to celebrate the launch of Dior’s new Forever Glow collection.
OUTCOME
Central to the experience were personalized makeup consultations and interactive tutorials led by Dior beauty experts using Sephora's in-house Beauty Studios. With looks inspired by fashion icons Jisoo, Anya Taylor-Joy, and Willow Smith, Dior invited shoppers to a "backstage-style" photo opportunity allowing them to capture and share their Dior transformations. This immersive pop-up not only showcased Dior’s top-tier beauty products but also invited shoppers to step into the world of Dior, embodying its legendary elegance.
TASKS
· Concept Adaptation
· Live Client Design Exploration
· Environmental, Fixture, & Graphic Design
· 3D Renderings
