auner
DESIGN · BRAND IDENTITY
OVERVIEW
I was tasked with creating the end-to-end identity for an emerging provider of premium pet food and veterinary medicine. The objective was to craft a name and identity that would resonate equally well in both B2B and B2C markets. After extensive market research, the brand name "Auner" was chosen, paired with the tagline "honour the bond," to emphasize the deep connection between the brand’s offerings and its diverse audiences. I developed a vibrant yet calm and trustworthy visual identity that, along with a compelling verbal identity, effectively communicated the brand's commitment to nurturing the essential bond between pets and their caregivers.
OUTCOME
The resulting identity successfully positioned Auner as a trusted name in both the veterinary and consumer markets. The cohesive blend of a strong verbal message with a vibrant visual presence allowed the brand to establish a meaningful connection with its audience, effectively communicating its dedication to the vital bond between pets and their caregivers.
TASK
· Graphic Design & Identity
· Copywriting & Verbal Identity
· Brand Positioning
· Asset & Toolkit
· Copywriting & Verbal Identity
· Brand Positioning
· Asset & Toolkit