Adidas Mas Nation
IDENTITY · BRAND DESIGN
OVERVIEW
In their collaboration with Toronto Revellers and annual attendance Caribana, I developed and redesigned the adidas MAS Nation brand identity and campaign assets. With adidas highlighting this weekend as their major summer campaign moment we made sure to bring an identity that amplified not only the brand, but the city as a whole. From the pre-parade dinner, to the truck creative, and on-road giveaways was an experience to be remembered for attendees. Below is a look into the proposal and outcome.
Rendering
Realization
OUTCOME
The outcome of the adidas MAS Nation campaign was nothing short of spectacular. The weekend was a vibrant celebration of culture, community, and brand, with the streets of Toronto pulsating with energy. Key Canadian influencers, such as Donte Colley, added star power to the event, enhancing its visibility and impact. The campaign gained significant media attention, with a feature in Hypebeast magazine further amplifying the event's success. This strategic collaboration between adidas and the Toronto Revellers has transformed Caribana into adidas' biggest summer campaign moment, making it a crowd favourite for years to come and solidifying its place in the city's cultural fabric.
TASKS
· Brand Identity
· Campaign Strategy
· Environmental, Fixture, & Graphic Design
· 3D Renderings
